What Is Sole Play?

Sole Play is a clothing, sneaker, and gaming retailer who’s mission is to bridge the gap between streetwear and gaming by creating cultural experiences that connect style, community, and play.

My Approach

At Sole Play, I serve as the Staff Brand Designer and Creative Strategist, leading all visual direction and brand execution. As their visual partner, my work spans digital, print, retail, and experiential design. This is supported by internal SOPs and scalable creative systems that raised operational quality and accelerated output.

Impact & Highlights

• $500K+ secured in partnership funding through pitch decks I designed and developed

• Brand partnerships executed with Nike, Converse x Naruto (Momocon 2025), The City of Atlanta, The Atlanta Dream, etc

• Improved brand consistency across all channels through refined brand systems and reusable templates

• Strengthened internal operations with SOPs, toolkits, and streamlined creative workflows

• Elevated brand imagery across campaigns, activations, and retail environments

Challenges & Solutions

The previous brand system lacked structure, scalability, and visual strength. Designs felt inconsistent across platforms, making it difficult to support rapid campaigns or meet the standards of global partners.

I addressed these issues by:

• Rebuilding the brand system with modern, cohesive visual guidelines

• Creating scalable templates for campaigns, retail graphics, and social content

• Implementing SOPs that streamlined production and reduced inconsistencies

• Developing partnership-ready design frameworks that aligned with Nike, Converse, and other enterprise brands

This transformed Sole Play’s visual identity into a flexible system capable of supporting fast campaign cycles and high-profile collaborations.

Design Approach

I blended user-centric design with cultural insight, ensuring every touchpoint (social content, campaigns, pitch decks, retail displays, or event activations) was visually compelling, immediately recognizable, and strategically aligned. This approach helped strengthen Sole Play’s presence as a leading cultural retailer in Atlanta.

Core Deliverables

• Partnership decks, retail activations, and campaign creative

• Brand guidelines, SOPs, and scalable templates

• Visual storytelling for collaborations with leading global brands

• Environmental and experiential design support for major events

Conclusion

My work at Sole Play showcases my ability to elevate a cultural brand, manage high-profile collaborations, and create design systems that deliver both creative impact and measurable business results.