My Approach

I lead creative direction and design execution for Sole Play’s partner activations. My focus is to create clear, engaging visuals that support product launches, cultural events, and brand experiences. Every activation is designed to meet partner standards while capturing the energy of the community.

Impact and Highlights

• Participated in 30 plus brand activations across retail, community, and cultural events

• Delivered creative for the Converse activation at Momocon 2025 which resulted in a full sell through

• Supported Jordan Brand on high demand product drops with elevated event collateral and consumer facing design

• Contributed to increased engagement and attendance through strong visual storytelling and activation branding

• Helped strengthen Sole Play’s position as a reliable creative partner for global brands

Challenges and Solutions

Activations require fast turnaround times, strict brand alignment, and visuals that stand out in crowded cultural spaces. I solved these challenges by developing adaptable creative frameworks, consistent event design systems, and clear visual hierarchies that ensured every activation felt premium and organized.

Design Approach

I build activation materials that are bold, easy to understand, and visually aligned with each partner. This includes digital hero assets, event invitations, product storytelling graphics, merch and giveaway design, and onsite visual elements. The goal is always to create a smooth and memorable experience for consumers.

Core Deliverables

• Event branding for Jordan Brand, Converse, and additional partner activations

• Digital hero images and product storytelling graphics

• Apparel and merchandise graphics for activation giveaways

• Event invitations, signage, and social assets

• Visual support for on site experiences across 30 plus events

Conclusion

My partner activation work highlights my ability to deliver fast, high quality design that supports major brand launches and cultural events. These projects show my skill in building clear visual systems, collaborating with global brands, and creating experiences that drive strong consumer response.