My Approach

I lead creative direction and design execution for Sole Play's partner activations. My focus is to create clear, engaging visuals that support product launches, cultural events, and brand experiences. Every activation is designed to meet partner standards while capturing the energy of the community.

Impact and Highlights

• Participated in 30+ brand activations across retail, community, and cultural events

• Designed the full creative suite for the Sole Play x Adidas 404 Day Celebration, a co-produced cultural event honoring Atlanta Torchbearers that drew several hundred attendees and achieved 100% sell-through on the Adidas 404 Day sneaker

• Delivered creative for the Converse x Naruto activation at MomoCon 2025, resulting in a full sell-through

• Supported Jordan Brand on high-demand product drops with elevated event collateral and consumer-facing design

• Strengthened Sole Play's position as a reliable creative partner for global brands through consistent, premium execution across every activation

Challenges and Solutions

Activations require fast turnaround times, strict brand alignment, and visuals that stand out in crowded cultural spaces. For 404 Day specifically, the creative had to honor both the Adidas brand standard and Sole Play's cultural voice simultaneously, across every touchpoint from digital to physical. I solved these challenges by developing adaptable creative frameworks and clear visual hierarchies that ensured every piece felt cohesive, premium, and intentional regardless of format or scale.

Design Approach

I build activation materials that are bold, easy to understand, and visually aligned with each partner. For the 404 Day Celebration, this meant designing across the full event ecosystem: individual honoree social graphics, event invitations, physical signage, post signs, street signs, photobooth graphics, and digital display assets backing the live panel on interior screens. Every format served the same visual story. The goal across all activations is always to create a smooth, memorable experience for consumers that reflects well on every brand in the room.

Core Deliverables

Sole Play x Adidas 404 Day Celebration 2026: Full creative suite including honoree social graphics, event invitations, physical and environmental signage, photobooth graphics, and interior digital display assets for the live panel.

Converse x Naruto, MomoCon 2025: Event creative and activation collateral supporting a full sell-through product launch.

NIke/Jordan Brand: Elevated event collateral and consumer-facing design for high-demand product drops.

Ongoing Partner Activations: Event branding, digital hero images, product storytelling graphics, apparel and merchandise graphics, signage, and social assets across 30+ events.

Conclusion

My partner activation work reflects my ability to deliver fast, high-quality design that performs under real conditions, tight timelines, high partner standards, and high-visibility cultural moments. The 404 Day Celebration is the clearest example: a co-produced event with a global brand, designed end to end, that sold out completely and drew a crowd of several hundred people to a celebration of Atlanta culture. That's what this work is built to do.