My Approach

At Delta Air Lines, I led the visual design and creative direction of an enterprise-wide eLearning ecosystem serving tens of thousands of employees across every major department in the organization. My approach centered on building scalable, modular design systems that could live inside Articulate Storyline and Rise 360, platforms that demand both technical precision and strong visual discipline. Every decision was grounded in brand governance, accessibility, and the reality that these materials would reach Delta's entire workforce, from frontline operations to executive leadership.

Vision and Innovation

Delta's Learning and Development function needed a visual language that felt as premium as the brand itself. What existed before lacked the cohesion, character representation, and environmental specificity that enterprise-scale training demands. My vision was to close that gap. To create a design system that didn't just look polished, but felt intentional. One where every employee, regardless of role or department, could see themselves reflected in the learning experience.

That meant building from the ground up. Custom illustration systems. Department-specific scene environments. A character library diverse enough to represent the full breadth of Delta's workforce. All of it designed to scale.

The Creative Challenge

Designing for eLearning at this scale comes with real constraints:

• Maintaining Delta brand standards inside third-party authoring platforms not built for designers

• Creating character and scene assets that work across Articulate Storyline, Rise 360, and mobile-first deployments

• Building systems flexible enough for instructional designers to use without breaking visual consistency

• Representing 10+ departments with distinct environmental contexts, without duplicating effort

• Producing workshop collateral and facilitator materials that hold up in executive-attended sessions

Resolving Complex Problems

To meet these challenges, I developed 15 production-ready eLearning templates built for reuse across content types and departments. I created a 30-character illustration library, built in Adobe Illustrator and Powtoon, representing Delta employees across roles, ethnicities, and genders, filling a gap that previously left large portions of the workforce underrepresented in their own training materials. I also directed the creation of 15 department-specific scene environments, giving each business unit a visual context that felt native to their world.

Beyond digital, I designed branded PowerPoints, facilitator guides, and printed workshop collateral that carried the same visual standard into in-person learning. The "Own the Message" session, one of the most successful L&D programs Delta has run based on participant feedback, was attended by Delta's CEO. The collateral I produced played a direct role in that experience.

User-Centric Design

Whether the end user was a ramp agent, a Sky Club host, or a senior executive, the design standard didn't change. I applied the same UX principles to eLearning that I'd apply to any product. Clear hierarchy, accessible color use, intuitive layout, and visual consistency that reduces cognitive load. The goal was never just aesthetics. It was to make learning easier to absorb, easier to deliver, and easier to scale.

Deliverables and Systems

eLearning Template System: 15 modular templates built for Articulate Storyline and Rise 360, designed for reuse across departments and content formats.

Character Illustration Library: 30 custom characters built in Adobe Illustrator and Powtoon, representing Delta's diverse workforce across roles and departments.

Scene and Environment Design: 15 department-specific background scenes covering 10+ business units, including cockpit, Sky Club, gates, and operations, providing visual context previously absent from Delta's training materials.

Workshop Collateral: Branded facilitator guides, printed materials, and PowerPoint decks for in-person L&D sessions, including the CEO-attended "Own the Message" program.

Accessibility and Optimization

All deliverables were built to Delta brand standards and designed with accessibility compliance in mind. Appropriate contrast ratios, clear typographic hierarchy, and layouts optimized for both desktop and mobile training deployments. Template structures were built for non-designer usability, enabling instructional designers to execute on-brand content without requiring design support for every update.

Conclusion

My work at Delta Air Lines demonstrates my ability to lead visual systems thinking inside a complex, high-stakes enterprise environment. In three months, I built a design infrastructure, templates, characters, scenes, and collateral, that didn't exist before and now serves tens of thousands of employees across one of the world's largest airlines. This project reflects my range as a designer and my instinct as a creative leader: to identify gaps, build systems that scale, and deliver work that holds up at every level of an organization.